The Ford Feature Model concept was one that Ford UK introduced in the late 1990s and early 2000s.
It was a scheme in which Ford highlighted one trim level within each individual range that Ford had judged to offer customers the most popular features in their cars at the best value price.
The concept made a return of sorts in 2007 under a new Ford of Britain promotion, entitled the 'Zetec Zone.' Like the Ford Feature Model, Ford highlighted one model in each range that they judged to offer customers 'the best package' - the difference being that all chosen models in the ranges were the Zetec, Zetec Climate or Zetec Blue specifications.
References
Ford Feature Model Wikipedia(Text) CC BY-SA