Supriya Ghosh (Editor)

Flanker (perfume)

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In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. These attributes may be the name, packaging or notes of the existing fragrance.

Examples

  • Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'Eau d'Issey Florale" in 2011.
  • The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.
  • Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010. Its packaging was very similar to the original fragrance.

    • References

    Flanker (perfume) Wikipedia
    (Text) CC BY-SA


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