Fijit Friends were a toy directed toward girls created by Mattel toy company. They made their debut in July 2011 at the New York Toy Fair and are similar to the famous toy Furby. Their names are Logan (blue, sporty), Serafina (pink, sweetie-pie), Willa (purple, trend-setting) and Sage (green, adventurous). They were created by Radica Games and Girl Tech. There Has Been No New Fijit Friends Merchandise since 2013.
Additional releases in the line are Fijit Newbies, Fijit Yippits, and Shimmies. Fijit Friends and Newbies interact with each other and Yippits can learn tricks, and make a yap or bark sound similar to a small dog. A new toy has been released to the family, the Shimmies, which first came out in 2013.
Awards
In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards, which is held at the American International Toy Fair in New York City.