Owner Vice Media Commercial Yes Launched 2012 | Website fightland.vice.com Registration Yes Current status Active | |
Fightland is a website covering mixed martial arts (MMA). Launched in September 2012, It is part of Vice Media, Inc. (Vice.com) network channels. Vice Media, Inc. States that Fightland is a Joint venture with the Ultimate Fighting Championship (UFC). The New Yorker describes it as a vertical in which the UFC is sponsoring the whole website, and in general, concludes that: "Vice’s sponsored material can feel like a strange beast, neither advertising nor regular content but something in between."
Fightland has been criticized by MMA media; Cagepotato and Deadspin for not being transparent to their readers that it is funded by the UFC, and that it is operating as a marketing arm or acting as a shill. The UFC, Vice media Inc. and Fightland refused to comment on the subject when asked. Though at UFC 164 weigh-ins, UFC president Dana White wore an official Fightland T-shirt.
Fightland editor-in-chief is Michael Hresko. A notable writer for the website is MMA analyst Jack Slack.
Fightland has been a 2014 World MMA Awards nominee for MMA media source of the year award.