A festival marketplace is a realization by James W. Rouse and the Rouse Company in the United States of an idea conceived by Benjamin C. Thompson of Benjamin Thompson and Associates for European-style shopping markets taking hold in the United States in an effort to revitalize downtown areas in major US cities during the late 20th century.
Festival marketplaces were a leading downtown revitalization strategy in American cities during the 1970s and 1980s. The guiding principles are a mix of local tenants instead of regional or national chain stores, design of shop stalls and common areas to energize the space, and uncomplicated architectural ornament in order to highlight the goods.
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Festival marketplace Wikipedia(Text) CC BY-SA