Type of business Private Available in English Industry Online shopping Founded 6 June 2006 | Type of site E-commerce Area served Worldwide Founder Steve Warshak Parent organization Quicken Loans | |
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Products Lifesized Wall Graphics Headquarters Livonia, Michigan, United States CEO Patrick McInnis (Feb 2009–) Profiles | ||
Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Detroit, Michigan. The ownership group is led by Dan Gilbert, who is chairman and founder of Quicken Loans, and also Majority Owner of the Cleveland Cavaliers. Fathead categories include Real.Big, Fathead Jr., Fathead Customs, Fathead Tradeables, Fathead Teammate, Fathead Skins, and SM/ART across 650 officially licensed brands. The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.
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History
In 2006, a group of investors, led by Dan Gilbert, founder of Quicken Loans, purchased Fathead, Inc. Fathead was brought to Gilbert’s attention by the company’s president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd’s son saw a commercial and wanted to order a Tom Brady Fathead. Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Lake Erie Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.