Puneet Varma (Editor)

Fashion Forward

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Fashion Forward is a style magazine established in Tel Aviv by Ofer Yeger and Shelly Peleg. First issue published in 2009 in an on-line folding technique. It carried-on to be released in print, and was acquired in a 700k NIS deal by mako.co.il web portal in March 2011. The portal and its renewed Fashion Forward section are the style and design platform of Israeli television broadcaster Keshet.

Fashion Forward covers different aspects of global fashion and has op-eds on Fashion Week, Pippa Middleton, Nannette and Roland Mouret. The magazine has also reported in each of its issues on Israeli and Middle-Eastern designers and buyers.

On September 2011 Fashion Forward published an exposé on Vogue's Fashion's Night out in London, including interviews with Alexandra Shulman and Samantha Cameron. A following piece covered London Fashion Week.

Key Figures

  • Founders: Shelly Peleg, Ofer Yeger.
  • Cover models: Daniel Kitzis, Liel Denir, Daniela Wircer.
  • References

    Fashion Forward Wikipedia