A facial is a sexual activity in which a man ejaculates semen onto the face of one or more sexual partners. A facial is a form of non-penetrative sex, though it is generally performed after some other means of sexual stimulation, such as vaginal sex, anal sex, oral sex or masturbation. Facials are currently regularly portrayed in pornographic films and videos, often as a way to close a scene.
The performance of a facial is typically preceded by activities that result in the sexual arousal and stimulation of the ejaculating participant. After the prerequisite level of sexual stimulation has been achieved, and ejaculation becomes imminent, the male will position his penis so that the semen discharged will be deposited onto his partner's face.
The volume of semen that is ejaculated depends on several factors, including the male's health, age, degree of sexual excitement, and the time since his last ejaculation. Normal quantities of ejaculate range from 1.5 to 5.0 milliliters (1 teaspoon). Seconds after being deposited onto the face, the semen thickens, before liquefying 15–30 minutes later.
Any sexual activity that involves contact with the bodily fluids of another person contains the risk of transmission of sexually transmitted infections (STIs/STDs). Semen is in itself generally harmless on the skin or if swallowed. However, semen can be the vehicle for many sexually transmitted infections, such as HIV and hepatitis. The California Occupational Safety and Health Administration categorizes semen as "other potentially infectious material" or OPIM.
The risks incurred by the giving and receiving partner during the facial sexual act are drastically different. For the ejaculating partner there is almost no risk of contracting an STI. For the receiving partner, the risk is higher. Since potentially infected semen could come into contact with broken skin or sensitive mucous membranes (eyes, lips, mouth), there is a risk of contracting an infectious disease.
In rare cases, people have been known to experience allergic reactions to seminal fluids, known as human seminal plasma hypersensitivity. Symptoms can be either localized or systemic, and may include itching, redness, swelling, or blisters within 30 minutes of contact. They may also include hives and even difficulty breathing.
Treatment options for semen allergy include avoiding exposure to seminal fluid by use of condoms and attempting desensitization.
Predating the modern age of pornography, facials were described in literature. As an example, the French aristocrat Marquis de Sade wrote about performing facials in his work The 120 Days of Sodom, written in 1785. One passage of the novel reads "... I show them my prick, then what do you suppose I do? I squirt the fuck in their face... That's my passion my child, I have no other... and you're about to behold it."
In the 1970s, the hardcore pornography genre introduced the stereotypical cumshot (also known as the money shot) scene as a central element (leitmotif) of the hardcore film, in which the male actor ejaculates in a way ensuring maximum visibility of the act itself. These scenes may involve the female actor "calling for" the shot to be directed at some specific part of her body. Now facial cumshots are regularly portrayed in pornographic films, videos, magazines and internet web sites. Hugo Ohira, director of marketing for Silvercash, rhetorically asks "Who doesn't like spewing their load on a pretty young face?"
In addition to mainstream pornography, the popularity of facials has led to creation of its own niche market, like video series that specialize in showing the act. Psychologist Ana Bridges and colleagues conducted a content analysis of best-selling heterosexual pornographic videos showing that over 96% of all scenes concluded with a male performer ejaculating onto the body of his female partner. The mouth was the most common area to be ejaculated upon. When all regions of the face are included, facial cum shots comprise approximately 62% of scenes where external ejaculation occurs.
There are a variety of views ranging from facials being an act of degradation and elicit humiliation to being grounded in mutual respect and elicit pleasure. Sex therapist Ruth Westheimer believes facials are humiliating and not sexy. She advises the average person contemplating oral sex to not think that a facial is a necessary part of the act. In response to an inquiry from a reader, sex columnist Dan Savage wrote: "Facials are degrading—and that's why they're so hot." Daily Nexus columnist Nina Love Anthony views the practice of facials in a non-threatening light, feeling that it adds variety to the sexual experience. In one of her weekly articles she wrote "But let's give credit where credit is due: The money shot, by itself, is great for a number of reasons. Blowing it on someone's face is like a change-up pitch – if you've been throwing the heat for a while, maybe you should consider hooking the curve ball." She continues with "Also, being on the receiving end of the shot can satisfy the secret porn star in everyone and it's minor kink for beginners".
Feminist views of the depiction of male-on-female facials are primarily critical. Sociologists Gail Dines, Robert Jensen and Russo echo these sentiments in the book Pornography: The Production and Consumption of Inequality it asserts "In pornography, ejaculating onto a woman is a primary method by which she is turned into a slut, something (not really someone) whose primary, if not only, purpose is to be sexual with men." Radical feminist and noted critic of pornography Andrea Dworkin said "it is a convention of pornography that the sperm is on her not in her. It marks the spot, what he owns and how he owns it. The ejaculation on her is a way of saying (through showing) that she is contaminated with his dirt; that she is dirty."
In Padraig McGrath's review of Laurence O'Toole's book Pornocopia – Porn, Sex, Technology and Desire, he rhetorically asks whether "...women enjoy having men ejaculate on their faces?" He suggests that the role of such a scene is to illustrate that "...it doesn’t matter what the woman likes – she’ll like whatever the man wants her to like because she has no inner life of her own, in turn because she’s not a real person". McGrath argues that there is a "power-aspect" to depictions such as cum shots. He suggests that the "...central theme [of pornography] is power...[,] implicitly violent...eroticized hatred."
Gail Dines, writing in Pornland: How Porn Has Hijacked Our Sexuality, describes the money shot of a man ejaculating on the face or body of a woman as "one of the most degrading acts in porn". To Dines, the ejaculate on the female performer's body "marks the woman as used goods", conveying a sense of ownership, and she quotes veteran porn actor and producer Bill Margold as saying, "I'd like to really show what I believe the men want to see: violence against women. I firmly believe that we serve a purpose by showing that. The most violent we can get is the cum shot in the face. Men get off behind that because they get even with the women they can't have." She adds that at least for some posters on adult forums discussing such scenes, the pleasure is derived from watching a woman suffer.
Another critic of "cum shot" scenes in heterosexual pornography is the US pornography actress-turned writer, director and producer Candida Royalle. She produced pornography films aimed at women and their partners that avoid the "misogynous predictability" and depiction of sex in "...as grotesque and graphic [a way] as possible." Royalle also criticizes the male-centredness of the typical pornography film, in which scenes end when the male actor ejaculates.
Author Lisa Moore suggests that Dworkin's explanation does not take into account that it is the pleasure the actresses exhibit that the male partners enjoy, and that it is more accurate to think men want their semen to be wanted. Women's activist Beatrice Faust argued, "since ejaculating into blank space is not much fun, ejaculating over a person who responds with enjoyment sustains a lighthearted mood as well as a degree of realism." She goes on to say "Logically, if sex is natural and wholesome and semen is as healthy as sweat, there is no reason to interpret ejaculation as a hostile gesture." Joseph Slade, professor at Ohio University, notes in his book Pornography and sexual representation: a reference guide that adult industry actresses in the 1960s and 1970s did not trust birth control methods, and that more than one actress of the period told him that ejaculation inside her body was deemed inconsiderate if not rude.
Sexologist Peter Sándor Gardos argues that his research suggests that "... the men who get most turned on by watching cum shots are the ones who have positive attitudes toward women" (on the annual meeting of the Society for the Scientific Study of Sex in 1992). Later, on The World Pornography Conference in 1998, he reported a similar conclusion, namely that "no pornographic image is interpretable outside of its historical and social context. Harm or degradation does not reside in the image itself".
Cindy Patton, activist and scholar on human sexuality, claims that in western culture male sexual fulfillment is synonymous with orgasm and that the male orgasm is an essential punctuation of the sexual narrative. No orgasm, no sexual pleasure. No cum shot, no narrative closure. In other words, the cum shot is the period at the end of the sentence. In her essay "Speaking Out: Teaching In", Patton reached the conclusion that critics have devoted too little space to discovering the meaning that viewers attach to specific acts such as cum shots.