Kalpana Kalpana (Editor)

Face the Music (Avant album)

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Released
  
February 1, 2013

Face The Music (2013)
  
The VIII (2015)

Release date
  
1 February 2013

Length
  
46:34

Artist
  
Avant

Genre
  
Contemporary R&B

Label
  
MO-B Entertainment, EMI

Producer
  
Avant, Tim & Bob, Jerry Woodard, Kriss "Kajun" Johnson, Tabetha Plummer

Similar
  
Avant albums, Contemporary R&B albums

Face the Music, is the seventh studio album by R&B singer Avant, released on February 1, 2013 through Capitol/EMI-distributed independent label Mo-B Entertainment. The album features collaborations with J'Lyn, Kriss "Kajun" Johnson and Keke Wyatt. As of August 25, 2015 the album has sold over 77,000 copies in the United States.

Contents

Critical reception

Andy Kellman from Allmusic stated in a review of the album "The Letter was the weakest and least successful of Avant's first six albums. None of his previous releases missed the Top Ten of Billboard's R&B/Hip-Hop albums chart, but it fell short at number 19. In 2012, Avant bounced back by reuniting with Keke Wyatt, with whom he had scored a Top Five hit -- a cover of René & Angela's quiet storm masterpiece "My First Love"—12 years prior. The classy duet "You & I" peaked at 46, but it deserved a much higher position and makes for an attractive centerpiece on Face the Music. It's another set of sophisticated, adult-oriented R&B that occasionally veers into boilerplate belligerence ("If you go home with me, I'm-a hit it," for instance) without quite reaching "Break Ya Back" territory. Avant either wrote or co-wrote all of the songs and co-produced the majority of them with either Dre Hen or Kajun. Altogether, it's a pleasing, natural continuation, full of slow grooves that tend to be convincingly romantic. There are a couple changes of pace. On "Nobody's Business," Avant morphs into a soul shouter over a brassy neo-Motown stomp. "NO," near the album's end, is more of a pop power ballad than anything drawn from the legacies of Avant's longtime inspirations."

Singles

"You & I" featuring American R&B singer Keke Wyatt was released as the album's lead single in August, 2012. The song impacted urban radio in September, 2012. On December 1, 2012, the song peaked at number 46 on Billboard's Hot R&B/Hip-Hop Songs chart. The music video for "You & I" was released on Avant's YouTube channel on January 4, 2013. The song debuted on Billboard's Adult R&B Songs Chart at number 23 later rising to number 1 on March 2, 2013 in its twenty third week. The song spent 41 weeks in the top 20 on the Adult R&B Songs Chart before leaving the chart on July 6, 2013.

"More" was released as the album's second single on June, 2013. The song peaked at number 16 on Billboard's Adult R&B Songs Chart on September 21, 2013. The song spent 23 weeks in the top 20 chart before leaving the Adult R&B Songs Chart on September 28, 2013.

Commercial performance

"Face the Music" debuted at number 40 on the Billboard Hot 200 Album Chart, number 4 on the R&B Album Chart ad number 9 on the Top R&B/Hip-Hop Albums Chart selling 14,000 copies in the first week.

Credits and personnel

Album credits taken from AllMusic website.

Performers and musicians
Technical personnel

Songs

1Toast To Love3:55
280 In A 303:44
3You & I3:54

References

Face the Music (Avant album) Wikipedia