Eyewitness News (also referred to as EWN) is a South African multi-platform news publisher, focusing on local and international breaking news stories, entertainment, sport, business, politics and interactive media. The news service is available on radio, desktop and on mobile.
Contents
Availability
EWN is available on Primedia Broadcasting’s 947, 702, KFM and CapeTalk radio stations.
Digital
In December 2008 EWN launched its first online presence where users could access breaking news, features and multimedia.
By 2014, the digital presences of EWN had extended to desktop browsers, mobile browsers and mobile apps.
EWN currently has about 1,4 million unique users and 7 million pageviews.
It is currently ranked as the 4th biggest news site in South Africa, according to Effective Measure.
Target market
EWN has a predominantly female audience at 52%, with the age group 25-34 being the largest. Currently, 56% of EWN users access the site via mobile devices.
Notable coverage
On 03 March 2014, EWN along with sister radio brands, 702 and CapeTalk launched a digital pop-up radio station covering the Oscar Pistorius Trial. The radio station was available on desktop, mobi, as well as on the Primedia Broadcasting audio streaming apps. The pop-up radio station was available during every day of the trial, concluding on the final day of sentencing on 21 October 2014.