Euroland is a Dutch variety store chain. It currently has 34 branches across the country.
History
In 1997, the first 2.50 Shop opened its doors, selling everything for ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the euro, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro.
As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Nowadays however, everything on the side walls are €1 with more expensive goods rather in the middle of the store. This distinction should avoid confusion.