Escapism (album)

Release and promotion

Fallulah trailed the album with the release of a live recording of "He'll Break Up With You When Summer Comes" on her YouTube page on 31 May 2012. The song was made available to download as a promotional single for free on her website. The Guardian branded the song "excellent", commenting, "sometimes you need to strip away all the complexities and get right to the point, which is exactly what 27-year-old Dane Fallulah (or Maria Apetri to her friends and family) does." Indie music blog Kick Kick Snare said, "the track is part stunning western infused retro rock, part explosive left-field pop, all Fallulah," adding that her "brand of avant-pop, deeply influenced by her Romanian heritage and experience in gypsy dance, stands out in the sea of pop music flooding the airwaves."

A video for the first single "Superfishyality" was released online on 7 October 2012, premiering on Politiken's website. It was released on YouTube a day later. The video was directed by Casper Balslev. Scandipop noted, "the new track arrived to much fanfare," adding, "It’s that chorus which is the star of the song, and the bit that you’ll be singing in your head long afterwards." An alternate director's cut of the video was released on 24 October 2012.

Whilst promoting the album, Fallulah performed an acoustic set on the P3 radio show "Smag på P3" on 21 February 2013. She sang "Dried-Out Cities" and a cover of "Wicked Game" by Chris Isaak. Later released as a stand-alone single, "Wicked Game" peaked at number 33 on the Danish Singles Chart on 15 March 2013.

She played at the South by Southwest Festival in Austin, Texas on 13 March 2013. On 28 March 2013, Fallulah promoted the album in the UK for the first time as the headline artist of the Ja Ja Ja show at The Lexington in London, performing alongside Pascal Pinon and Delay Trees.

In July 2013 she was featured on the cover of the free Copenhagen Metro magazine, Metronyt. In the interview she spoke about her desire to breakthrough in the UK and US. "My greatest dream is to play on David Letterman's show. I have dreamed of it since I was quite small. [The UK and US] are the largest markets, and therefore it is a rather difficult task. Sometimes it's all about luck. Other times it takes hard work."

Between 30 July and 7 August 2013, Fallulah offered a free download of the Man Without Country remix of "Superfishyality" on her Soundcloud page.

Singles

"Superfishyality" was released as the album's lead single on 8 October 2012. It was released via the on air on sale method, receiving no prior promotion. The song got substantial radio support from P3, who added it to their 'Inevitable' list on the day of release. The title refers to the music industry, which she has a love / hate relationship with. Fallulah explained that the song is her "attempt to navigate in the world, which can be great but also rotten and shallow."

"Dried-Out Cities" was released as the album's second single on 11 January 2013. Its music video was delayed numerous times before being uploaded online on 16 April 2013. Fallulah describes the song as about the division between the aspiration for your life and eventuality of settling down and having children and taking out a large loan from the bank so you can buy an apartment or a house."

"Your Skin" was released as the album's third single on 13 May 2013.

Critical response

Escapism received generally positive reviews from music critics.

Commercial performance

The album debuted at number two on the Danish Album Charts, selling 626 copies in its first week. This was described as "a surprisingly weak start" by Ekstra Bladet, who said that the music industry crisis was to blame for its poor sales. First week sales figures for Escapism were more than 9,000 copies behind the second week of the 2013 compilation of MGP Junior, Denmark's wildly popular junior singing competition. The week also saw poor performances from all other new releases. The album fell to number nine the following week, and stayed in the top forty for five weeks.

Personnel

Credits adapted from the liner notes of the CD edition of Escapism.