Name Ernie Schenck | Role Writer | |
Books The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity | ||
Ernie Schenck is one of the most highly awarded and influential names in advertising and has worked as a writer, creative director and freelance creative consultant for some of the most prestigious ad agencies in the United States. Twice, he has been named to the AdWeek All Star Creative Team. An Emmy Award nominee, he has won every major award in the business and is one of the few American creative people ever to be named Print Copywriter of the Year in Great Britain. His latest campaign: Responsibility (for Liberty Mutual) with Art Director Jeroen Bours - was launched one year ago and set-off quite a positive reaction among consumers, clergy, faculty and teachers around the country.
A contributing editor for Communication Arts magazine, he formerly ran the blog, Ernie Schenck Calls This Advertising? and is the author of The Houdini Solution: Put Creativity And Innovation to Work by Thinking Inside The Box. ISBN 0-07-146204-X [1]