Trading name Endura Watch Factory Headquarters Biel/Bienne Parent organization The Swatch Group | Website endura.ch Founded 1966 | |
Type Private (subsidiary of The Swatch Group Ltd.) Key people Pierre-André Bühler, President | ||
Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the Private Label and licensing division of the Swatch Group.
References
Endura Watch Factory Wikipedia(Text) CC BY-SA