Puneet Varma

Emsa (Household goods)

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Industry  Consumer durable goods
Products  Household goods
Founded  1 April 1949
Area served  Worldwide
Headquarters  Emsdetten
Number of employees  250
Emsa (Household goods) httpsuploadwikimediaorgwikipediacommonsthu
Type  Private Limited Company
Key people  Franz-Jörg Wulf, Frank Schepers, Günter Nosthoff, Ewald Ure
Revenue  46 Millionen Euro (2007)
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Hidden Champion Emsa GmbH is an innovative medium-sized (SME) German manufacturer of household goods, garden equipment and garden accessories who has achieved to establish an internationally recognised trademark for a variety of niches.

Contents

History

Emsa was founded on 1 April 1949 by Franz Wulf as „Franz Wulf & Co Plasticwarenfabrik" in Greven.

A little drip-catcher made of plastic and formed like a butterfly was the company's first product. After drip-catchers of different forms the company started producing pastry-cutting wheels, icing bags and comparable kitchen accessories.

On 1 October 1956 the company moved from Greven to larger premises in Emsdetten and added floristry utensils to its range of products.

Name

Against the background of their location in Emsdetten and its main river Ems the firm's name was altered to today's "Emsa" on 29 December 1964.

Range of products

  • 1. Thermos bottles with patent-registered bottle closures.
    (Sales volume over 1,5 Mio. each year.)
  • 2. Cooking utensils.
    (Mixing bowls, measuring jugs, chopping boards, can openers, garlic press devices etc.)
  • 3. Tableware
    (Crockery including special products for children, trays, bowls and more. The products consist of enhanced plastic, stainless steel or selected wood.)
  • 4. Conservation
    (A variety of food storage containers in different sizes and forms which can all be used in microwaves. It is the same range of products as offered by Komax and is partly labelled with their logo)
  • 5. Garden equipment
    (Flower buckets of all kinds, watering cans nd spray guns. Using the alternative trademark Esteras the company offers also handmade terrakotta containers, articles consisting of a special blend of fibre glass called NatureLite and even fountains in different colours.
  • Logo

    In 1971 the new logo was introduced and has been used ever since to distribute the company's products either directly from their headquarters in Emsdetten as well as through more than 50 associated distribution channels. In Emsdetten there are currently more than 250 people employed for the purpose of fabrication, product development and administration.

    References

    Emsa (Household goods) Wikipedia


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