Electronic Beats

With Telekom Electronic Beats Deutsche Telekom has set the standard for international music and lifestyle content marketing since 2000. Initially formed purely as music marketing, the program now embraces connection between music and other lifestyle areas such as design, technology, fashion and art. The program's content embodies the youthful avant-garde lifestyle and feel of digital natives and urban early adopters between 18 and 34 years. The website Electronicbeats.net offers editorial content with both short and long reads. EB.TV and EB.Radio bring their followers in-depth interviews, exclusively compiled DJ mixes, concert footage, live streams and more, covering pioneers, all-stars and newcomers in the electronic music scene. EB.TV and EB.Radio are accessible via the website as well as through the Mixcloud and YouTube channels of the program. Active in all markets, Telekom Electronic Beats produces its own festival series and live events across Europe, creating music and lifestyle experiences while serving as a platform for products and services of Deutsche Telekom.