EcoDrive is a free software codeveloped by Microsoft and Fiat Automobiles. It was unveiled at the 2008 Paris Motor Show and its aim is to allow drivers to reduce their fuel consumption and pollution emissions. It is now available for Fiat 500 and Fiat Grande Punto and in 2009 it will be available throughout the whole FIAT range equipped with Blue&Me.
The ecoDrive user application was written using Adobe Air to facilitate cross platform use by UK consulting firm AKQA.
When the car is being driven, ecoDrive collects all the data about CO2 emission and fuel consumption, by saving them to a USB key linked to the Blue&Me device. Afterwards, users can analyse and improve their results by connecting the USB key to a domestic computer. Moreover, ecoDrive allows users to receive driving tips on how to achieve a lower environmental impact and share experiences throughout an on-line community called ecoVille.