Industry Software Services Retail Analytics Website edited.com Founders Geoff Watts, Julia Fowler | Area served Worldwide Number of employees 65 (2016) Founded 2009 | |
Number of locations Three. London, New York City and Melbourne | ||
EDITED (formerly EDITD) is a retail technology company headquartered in London, England, with offices in New York and Melbourne. The company produces a real-time data analytics software of the same name intended for apparel brands and retailers to monitor the apparel retail market worldwide. Its software is primarily used by apparel buyers, traders and merchandisers.
About
EDITED uses web crawlers to collect the product and commercial data generated by the online apparel industry and lets users analyze that data in order to gain competitive insights. Some key components of the software are its ability to display product metrics for apparel products currently on the market, including items’ pricing and sell out rates. In addition, EDITED software lets its users evaluate competitor assortment and industry-wide trend trajectories. Data can help retailers decide which items to discount.
Along with its clients in the US and UK, EDITED works with companies in South Africa, Australia, China, Russia, South America and Indonesia.
EDITED was founded by Geoff Watts and Julia Fowler in 2009. The company is backed by Index Ventures and Frog Capital. To date it has raised $6 million.
In 2012, The company was featured in The Guardian’s list of ‘East London’s 20 Hottest Tech Startups’. In April, 2015 it was included on Business Insider’s list of ‘25 Companies That Are Revolutionizing Retail’. The company also placed third in Fast Company’s 2014 list of ‘The World’s Top 10 Most Innovative Companies in Style’.