E N J Carter

E. N. J. Carter (the pen-name for Earl Carter) is an American copywriter and novelist.

Born in the Bronx, Carter has worked as a copywriter at CBS and DDB Group Two, as a senior copywriter at N. W. Ayer & Son in New York City, as Senior Vice President Associate Creative Director at Scali, McCabe, Sloves, as a copy supervisor at Lowe and Partners, as Co-Group Head at Ogilvy, London, and as Group Head at Euro RSCG Ball Partnership, Singapore. He coined the military slogan, "Be All You Can Be" for the United States Army in 1981.

In January 2003, the U.S. Army awarded Carter its Outstanding Civilian Service Award. In 2005, Carter published his first novel, The Other President.