The e-receipt is an electronic receipt of any product or service that was purchased. These digital receipts are normally sent via e-mail or via an app. Unlike paper receipts, e-receipts are used to reduce paper usage. These e-receipts are used to inform the customer of rebates and discounts. Another important purpose is to use the digital receipts as marketing instrument.
Other possible reasons for the use of e-receipts is Business Intelligence. Through the usage of these e-receipts, companies can track their customers easier in terms of purchases, which supports the Business intelligence. Through this companies can adapt their marketing campaign towards the customers. The e-receipt helps to connect customers to their in-store purchases.
Possible ways of distributing the email receipts may be to sent an e-mail, an app or a website. The general idea of the e-receipt remains the same, there are only different ways of distribution.
There are many different companies that already offer their customers e-receipts. In the following part these different companies and technologies are compared and their pros and cons are discussed.