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Dubai Shopping Festival (DSF) started on 16 February 1996 as a retail event intended to benefit retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction. It is an annual month-long event, usually scheduled during the first quarter of the year, and attracts about 3 million people to Dubai.
During the Festival, shops offer discounts on their merchandise, daily car raffles are drawn, and there is a fireworks display.
In 2006, the festival was postponed due to the death of Dubai's ruler, Sheikh Maktoum bin Rashid Al Maktoum.
References
Dubai Shopping Festival Wikipedia(Text) CC BY-SA