A-side Drink It Up Format CD, vinyl | Released 1997 Recorded 1996 | |
B-side Why Is This Commercial? Genre Experimental rock, sound collage, alternative music | ||
"Drink It Up" is the first single by Negativland released from the 1997 album Dispepsi. The song is about a man who is gleeful thinking about Pepsi, but gets exaggeratedly depressed with other soft drinks. Its music video was released on the Our Favorite Things DVD.
Structure
The lyrics of Drink It Up incorporate verbal puns from the point of view of the singer. For example, Sweet Success would fail him and Samuel Adams lager would make him "ale", but he gets happy when he starts drinking Pepsi.
However, when the singer praises Pepsi, he sings "my mind just turns to Pepsi," implying that his brain has literally turned into Pepsi. The phrase is a subtle reference to the notion of one's brain becoming waste.
On the album Dispepsi, the song transitions into "Why Is This Commercial?", the remainder of "Drink It Up". The only sample features a child talking about a Pepsi advertisement about a vending machine that refuses to accept a man's dollar bill.