Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.
Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.
Amy Sedaris has been used to promote Downy/Lenor Unstoppables range in both United States and the UK. The commercials were filmed by Grey Advertising.
The Downy product line contains the following:
Ultra Downy Liquid (released in 1991)
April Fresh
SunRinse Fresh (late 1980s–ca. 2001)
Tropical Bloom (late 1990s–mid 2000s)
Mountain Spring
Clean Breeze
Sun Blossom
Free / Free and Gentle
Downy Infusions (released in 2004, formerly Downy Simple Pleasures)
Lavender Serenity (also in Sheets)
Honey Flower
Orchid Allure (also in Sheets)
Citrus Spice
Sweet Dreams
Cashmere Glow
Botanical Mist (also in Sheets)
Downy Ball
Downy Sheets (released in 1987)
Downy Wrinkle Releaser
Downy Unstoppables In-Wash Scent boosters
Fresh
Lush
Dreams
Shimmer
Spring
Glow
Mist
The Downy brand was released in Mexico in 1990. Variants include:
Downy Libre Enjuague (One Rinse)
Downy Tango
Downy Elegance
Downy Floral
Downy Naturals
Downy Pureza Silvestre
Ariel con un toque de Downy (Ariel Detergent & Downy in One)
Lenor is available in the UK & Ireland in various colours and fragrances:
Lenor Spring Awakening
Lenor Summer Breeze
Lenor In the Pink
Lenor Sleep Sensations
Lenor with Febreze effect (also available in Ariel detergent)
Lenor Crushed Silk & Jasmine (also formerly available in Bold 2in1 detergent)
Lenor Ocean Escape
Lenor Unstoppables In-Wash Scent boosters
Southeast Asia's Downy product line contains the following:
Downy Sunrise Fresh
Downy Garden Bloom
Downy Single Rinse (Downy Ultra Isang Banlaw in the Philippines)
Downy Antibacteria (Downy Antibac)
Downy Parfum Collection
Downy Passion (released in 2010)
Downy Mystique (released in 2013)
Downy Romance (released in 2011)
Downy Fusion (released in 2015)
Downy Timeless (not available in Indonesia)
Downy Attraction (discontinued)
Downy Happiness (discontinued)
Downy Innocence (discontinued)
