Trisha Shetty (Editor)


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Procter & Gamble


United States

1960; 57 years ago (1960)

Related brands
Lenor (Europe, Russia and Japan)

Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.

Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.

Amy Sedaris has been used to promote Downy/Lenor Unstoppables range in both United States and the UK. The commercials were filmed by Grey Advertising.


The Downy product line contains the following:

  • Ultra Downy Liquid (released in 1991)
  • April Fresh
  • SunRinse Fresh (late 1980s–ca. 2001)
  • Tropical Bloom (late 1990s–mid 2000s)
  • Mountain Spring
  • Clean Breeze
  • Sun Blossom
  • Free / Free and Gentle
  • Downy Infusions (released in 2004, formerly Downy Simple Pleasures)
  • Lavender Serenity (also in Sheets)
  • Honey Flower
  • Orchid Allure (also in Sheets)
  • Citrus Spice
  • Sweet Dreams
  • Cashmere Glow
  • Botanical Mist (also in Sheets)
  • Downy Ball
  • Downy Sheets (released in 1987)
  • Downy Wrinkle Releaser
  • Downy Unstoppables In-Wash Scent boosters
  • Fresh
  • Lush
  • Dreams
  • Shimmer
  • Spring
  • Glow
  • Mist
  • The Downy brand was released in Mexico in 1990. Variants include:

  • Downy Libre Enjuague (One Rinse)
  • Downy Tango
  • Downy Elegance
  • Downy Floral
  • Downy Naturals
  • Downy Pureza Silvestre
  • Ariel con un toque de Downy (Ariel Detergent & Downy in One)
  • Lenor is available in the UK & Ireland in various colours and fragrances:

  • Lenor Spring Awakening
  • Lenor Summer Breeze
  • Lenor In the Pink
  • Lenor Sleep Sensations
  • Lenor with Febreze effect (also available in Ariel detergent)
  • Lenor Crushed Silk & Jasmine (also formerly available in Bold 2in1 detergent)
  • Lenor Ocean Escape
  • Lenor Unstoppables In-Wash Scent boosters
  • Southeast Asia's Downy product line contains the following:

  • Downy Sunrise Fresh
  • Downy Garden Bloom
  • Downy Single Rinse (Downy Ultra Isang Banlaw in the Philippines)
  • Downy Antibacteria (Downy Antibac)
  • Downy Parfum Collection
  • Downy Passion (released in 2010)
  • Downy Mystique (released in 2013)
  • Downy Romance (released in 2011)
  • Downy Fusion (released in 2015)
  • Downy Timeless (not available in Indonesia)
  • Downy Attraction (discontinued)
  • Downy Happiness (discontinued)
  • Downy Innocence (discontinued)
  • References

    Downy Wikipedia

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