Down Sterling was the name of the cultural festival of Loyola College, one of the oldest colleges in Chennai. The Hindu reported about this event:
"There was a famous inter-collegiate cultural festival, held annually in Loyola College, which had been named after Sterling Road — Down Sterling. Today the cultural fest is no more than a memory. It was scrapped more than a decade ago as it turned into a hot bed of inter-collegiate violence." Year after Year Students Union of the college tries to bring back the prestigious event but are not given a go from the management. It's been 20 years since it's been sacked.
As of 2010 the name of the cultural event in Loyola is Ovations which is India's Biggest Intra-Collegiate event and is held at a whopping expense.