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Doublefaced is a series of 52 photographs by German artist and photographer Sebastian Bieniek.
The photographs were created in 2013 between August and November. All of the images, with the exception of two from Barcelona, were photographed in Berlin. Within a matter of weeks, following their introduction, the series became a sensation via the Internet and one of the best-known memes of the year 2013/2014.
In January 2014 Doublefaced was selected as one of the "Top 10 Body Art of 2013" by designboom magazine, a web-based publication covering the fields of art, design and architecture. Sebastian's Doublefaced is featured in print, as well as on the web, in "Top 2013 Photography" by designcollector magazine.
Five Doublefaced photographs were exclusively published, in the February 2014 edition of the German-based music publication, Intro magazine.
Since April 2014 magazines from Germany, France, Mexico, Greece, Switzerland, Egypt and Saudi-Arabia have acknowledged that Sebastian Bieniek’s Doublefaced series was plagiarized in the Pharrell Williams' music video, Marilyn Monroe. Pharrell is the artist behind the 2013 summer hit, Happy (Pharrell Williams song).
The look
Most of the Doublefaced photographs are portraits of women. In a few cases they are portraits of the artist's six-year-old-son. The signature concept of Doublefaced is creating a second face. Bieniek simply draws an image of a face onto the side of the model's cheek. The sketch includes only one eye: carefully placed hair hides the rest of the face from view, revealing one, moving eye of the model.