Language Russian, English Website discoverychannel.ru | Broadcast area Russia
CIS
Lithuania | |
Owned by Discovery Networks CEEMEA | ||
Discovery Channel Russia is a television channel which broadcasts to Russia and the CIS countries.
According viewing research, Discovery had the second largest reach of all non-terrestrial television channel in the beginning of 2009. Only the news channel RBC TV was more popular.
In late 2007, Discovery switched to the ABS 1 satellite, meaning it would extend its reach eastwards and be accessible in all of Russia, as well as several countries in Central Asia. Advertising sales started soon thereafter, on December 1, 2007. Discovery's ad sales in Russia are handled by a company called Video International.
Until 2006, Discovery was represented in Russia and the CIS countries by Zone Vision. This partnership ended when Discovery changed their representative to Media Broadcasting Group Limited. MBG is responsible for the distribution of all seven Discovery channels in Russia. Discovery have been contemplating opening an office of their own in Moscow.