Established in 1966 by the Direct Marketing Association, the Direct Marketing Educational Foundation (DMEF) is now known as Marketing EDGE, and is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions. For professors and college students, it introduces and provides educational resources on the business of direct/interactive marketing. Marketing EDGE programs are designed to encourage participation, equip professors with up-to-date educational resources and prepare students for careers in this rapidly evolving field.
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby, expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.
As a 510(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information about Marketing EDGE, its mission, and its programs, visit: www.marketingEDGE.org.
To bring direct/interactive marketing instruction to the college campus, attract new talent to the direct/interactive marketing field, and help students learn about direct/interactive marketing career opportunities, the Foundation hosts a website, publishes teaching resources, career information, and the academic research journal, Journal of Interactive Marketing, published by Elsevier.