Digital Single Market is a planned sector of the European Single Market that covers digital marketing, E-commerce and telecommunication. It was announced in May 2015 by the Juncker Commission.
Andrus Ansip, the Vice President for the Digital Single Market and Günther Oettinger, the European Commissioner for Digital Economy and Society are responsible in the European Commission for the implementation of the Digital Single Market.
Strategy
The Digital Single Market is part of the Digital Agenda for Europe 2020 program of the EU, an initiative of Europe 2020 proposed strategy. It is defined by A Digital Single Market Strategy for Europe by the European Commission.
The three said "pillars" of the European Commission strategy are:
These should address issues such as "reforming European copyright law" and "reviewing rules for audiovisual media", geo-blocking, cross-border sales, "reforming EU telecoms rules", "digital services' handling of personal data" and "building a data-driven economy".