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The Digital Place-based Advertising Association (DPAA) is a non-profit 501(c) trade association representing digital place-based networks, their suppliers and the advertising community involved in this media sector. Digital place-based networks offer video content on screens located in places where people have "dwell time," including shopping malls, bars, health clubs, doctor's offices, office lobbies and elevators, restaurants, taxi cabs, airports, airplanes, hotels, gas stations and other high-traffic venues.
The DPAA's goal is to drive growth for the industry. The group was started in January 2007 as the Out-of-Home Video Advertising Bureau (OVAB), but changed its name to the Digital Place-based Advertising Association in 2010.
The DPAA hosts quarterly meetings for its members and an annual summit - the 'DPAA Video Everywhere Summit'. This summit is a fall gathering of advertising agency executives, brand managers, networks and supplier partners devoted to discussing and debating the challenges and opportunities in the digital place-based media sector - usually held during New York Digital Signage Week. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
Barry Frey is president and chief executive officer of DPAA.
François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, is chairman of the DPAA board of directors.