Desmalvinización (Spanish, translated as "de-malvinisation") is a concept in Argentinian society that appeared after the failure of the Falklands War in 1982, whereby the media refrained from mentioning the war and returning soldiers were almost ignored. It contrasts with the nationalistic, anti-British fervour that proceeded and accompanied the war, encouraged by the military junta that ruled Argentina at the time. It gets its name from the Argentinian name for the islands: "Las Malvinas".
Re-malvinización
In the years leading up to the thirtieth anniversary of the war in 2012, Argentinian society and media has renewed the promotion of the idea that the Falklands should be ruled by Argentina. This is known as "re-malvinización". As part of this, president Cristina Fernández de Kirchner has criticised the earlier desmalvinización and pledged to make the islands' ownership a central plank of her presidency. Some commentators have said that re-malvinización is designed merely to "distract people from domestic discontents", rather like the original war instigated by the leader of the junta, Leopoldo Galtieri, was intended to make up for the junta's unpopularity.