Suvarna Garge (Editor)

Design leadership

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Design leadership is a concept complementary to design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable.

Design leadership can be described as leadership that generates innovative design solutions. Turner[1] defines design leadership by adding three additional aspects for design leadership,

  • the difference in leading through design,
  • the sustaining design leadership over time and
  • the gaining of acknowledgment for achievements through design.
  • Turner separates the core responsibilities of design leadership in following six activities:

  • envisionising of the future
  • manifesting strategic intent
  • directing design investment
  • managing corporate reputation
  • creating and nurturing an environment of innovation
  • training for design leadership
  • References

    Design leadership Wikipedia


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