Industry Restaurants Revenue P249 million (2007) Headquarters Makati, Philippines Number of locations 30 | Products Philippine cuisine Net income P60 million (2008) Founder Dennis Nakpil Type of business Wholly owned subsidiary | |
 | ||
Founders Dennis Nakpil
Dennis Mariano Jr. Key people Martin P. Lorenzo (CEO) Founded 1991, Quezon City, Philippines | ||
Dencio s bar grill tvc parade
Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
Contents
History
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991. They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.
In 2004, Dencio's was purchased by Pancake House Incorporation (now Max's Group Incorporation) for one hundred and sixty million pesos. To buy the chain, almost all that money (one hundred and fifty million) had to be borrowed from banks.
Pugad Dencio's
Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.