Kalpana Kalpana (Editor)

Demographic marketer

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Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area. It can also be used to describe individuals who would rely on purchasing a particular product or service. Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy. By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business that you may own, it is important to know who your customers are most likely to be. Knowing this will make it easier to effectively market your business. While a demographic analysis may seem like it may take a while and involve quite a bit of hard work, for a demographic marketer it is almost always worth it in the end.

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Demographic marketer Wikipedia


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