Industry Internet Founded 2013 Type Privately held company | Website deeplink.me Headquarters New York City, Tel Aviv | |
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Key people Itamar Weisbrod (CEO)
Avi Elias (COO)
Noah Klausman (VP, Business Development) Founders Itamar Weisbrod, Noah Klausman | ||
Deeplink is the developer of deeplink.me — a deep linking platform that drives URLs to content within mobile apps.
Contents
History
Deeplink was founded in 2013 in order to let mobile users seamlessly navigate across the apps that they already have installed.
Mobile software startup Cellogic, while developing the content-discovery network Nextap, recognized the need for a deep linking service. Using $1.35 million in seed funding from Prolific Venture Capital, they designed and launched Deeplink in May, 2013 to be a re-engagement and retention tool for marketers and developers looking to bring their existing customers to specific screens inside of their app.
Product
The Deeplink platform promotes customer engagement and re-engagement. When a user encounters a hyperlink referring via deeplink.me to a new app, the Deeplink platform will automatically drive the user to install the correct version of the app for their platform. This installation process, getting the user to acquire an app, is engagement. By allowing marketers to provide external links in other media that redirect the user back into the already installed but forgotten app, those customers are re-engaged.
The service works with URLs anywhere, so that deeplinks can be used for example in email marketing campaigns, with social media, or QR codes.
Additionally, the platform offers a native retargeting network to deliver ads based on which apps a user has on his or her phone. Using deep linking technology, the service redirects users to a specific page within an app based on user data, or brings them back into an abandoned cart or product page.
The pricing structure is driven by volume. Rather than adopting a freemium model, Deeplink offers a certain number of links per month for free, and then a gradually scaling cost for higher click-through volumes. Customers may choose a volume cap (including in the free level,) beyond which the "deep" aspect of the link is disabled, and links are re-directed to a customer-specified fallback URL.
Companies using the Deeplink platform include Shazam, JackThreads, and OpenTable.