Birth name Amardeep Singh Basra Role Rap artist Years active 2005 - 2014 Name Amardeep Basra | Occupation(s) Rapper Record label DA 1 RECORDS | |
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Origin Houston, Texas, Texas, United States Genres Southern Rap, Desi Hip Hop Urban Desi Albums The Drip, Nach Nach, In Trunks Now Similar People Diljit Dosanjh, DJ Sanj, Sona Family, Mamta Sharma, C‑Note | ||
Also known as Deep Cold, Deep Da 1 | ||
DEEP aka Deep Cold, Deep Da 1, was a Punjabi-American Southern rap artist from Houston, Texas. Raised in Houston, Deep Cold attended the same high school as Paul Wall and Chamillionaire. His first interest in music came at a young age when a tight family house hold income made him seek other avenues/interests.
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After a rough year in 2000, Deep Cold was forced to re-evaluate his position and decided to co-create Da 1 Records with his cousin. Deep Cold released his debut album In Trunks Now in 2005 on his independent label. It featured big Southern Rap names such as Slim Thug, David Banner, Big Moe, Big Pokey as well as Too Short. Since then he has personally signed new artists Lenny Lenn and Kamla Punjabi to the label and has played a major role in the financing of their album. His comment about his style of music. "I don't have a specific style of music that can be categorized. I make music that transcends hate, barriers and race. That's what music is intended to He co-hosted a MTV Desi Show with Kamala Punjabi.
In 2009 Deep Cold and Kamla Punjabi released a collaboration album 'Nach Nach' which was produced by DJ Sanj/J-Nas
Deep released 'Dekhlo Punjabi Munde' in 2007. The song quickly moved up the BBC charts and spread worldwide. In 2010 'Dekhlo Punjabi Munde' was refixed by replacing Deep Cold and Kamla Punjabi's verses with the vocals of Diljit Dosanjh and featured in the Punjabi movie Mel Karade Rabba. The chorus for the song remained the same.
Deep Cold has worked with David Banner, Too Short, Slim Thug, Big Moe, Lil KeKe, Billy Cook, C-Note (Botany Boyz), S.U.C. - Screwed Up Click, Master Saleem, Sonu Niggam, The Teflon Don, Sonny Brown, DJ Sanj/J-Nas, Diljit Singh, Jas Rai, Kamla Punjabi, Haji Springer and more.
Deep Cold & Kamla Punjabi released two songs with Universal on their compilation 'Desi Hustle' - Siti Maar and Duniya.
Deep Cold has also teamed up with Sonny Brown and The Teflon Don to form the group 3 SINGHS.
Deep Cold died on March 5, 2014 while visiting India for his upcoming projects with big names in the Punjabi and Bollywood industry.