Dealz is a chain of discount retail stores predominantly in the Republic of Ireland and Spain, offering a range of general merchandise products, the majority of which are at the fixed price of €1.49. The first 2 Dealz stores were opened in Blanchardstown and Portlaoise in September 2011, and by September 2013 the chain had expanded to 28 stores. Additional Dealz stores have also opened in the UK: one in Kirkwall, Orkney and another in Douglas, Isle of Man.
Dealz has also expanded to remote parts of the UK offering Poundland products for £1 and £1.20. In September 2012 a store opened in Kirkwall, Orkney. The name 'Euroland' is not going to be used so it will avoid the impact of price volatility in the region and as potential customers did not like the name. Also, a chain store of 45 shops with the name "Euroland" already exists in the Netherlands, making it difficult to use the name.
Instead of everything being the same price, like the current Poundland model, there will be different prices. As well as offering the Poundland mix of known brands such as Kelloggs, Cadbury's and Kodak, the stores will also sell locally sourced products including milk, eggs and crisps. 10 July 2014, Poundland recently opened their first store in Torremolinos, Spain under the Dealz España name.[1]
Dealz is a wholly owned subsidiary of the UK retailer Poundland.