Supriya Ghosh (Editor)

DeSoto Custom

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Manufacturer
  
DeSoto (Chrysler)

Model years
  
1939-1952

Also called
  
DeSoto Deluxe

Class
  
Full-size

DeSoto Custom

Assembly
  
Los Angeles (Maywood) Assembly, City of Commerce, CA Jefferson Avenue Assembly, Detroit, MI

Body style
  
2-door coupe 4-door sedan 4-door station wagon

The DeSoto Custom is an automobile produced by DeSoto from 1939 until the 1952 model year. While in production, the Custom was DeSoto’s top-trim level car, and was offered in a wide array of body styles, including a 7-passenger sedan and the extended-wheelbase Suburban sedans.

The Custom shared its engine design with the Deluxe, and were powered by Chrysler's L-head 236.7 six-cylinder engine, delivering 109 bhp (81 kW) at 3,600 rpm.

Custom models, along with Deluxe models, produced during the 1946, 1947, 1948 and first half of the 1949 model years used DeSoto's prewar bodies. A fully redesigned Custom was launched in the second half of 1949, along with a redesigned Deluxe, and these cars are referred to as “1949 Second Series” models.

In 1950, the Custom range gained DeSoto's first consumer-designed station wagon. The Custom also received DeSoto's first hardtop coupe, which featured pillarless door design and which was trimmed to convertible standards. Standard equipment included two-speed electric windshield wipers, a trunk light and full carpeting.

Customs were unseated as DeSoto's premium model range with the introduction of the V8-powered 1952 Firedome model range of cars. DeSoto terminated both the Deluxe and Custom model names in 1953, with the DeSoto Powermaster line assuming their place in DeSoto's 6-cylinder model range.

References

DeSoto Custom Wikipedia