Nationality American Name David Grossman Organizations founded The Grossman Group | Occupation Consultant Role Consultant | |
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Alma mater BA from University of Wisconsin–Madison and MS from Northwestern University (1990) Known for Founding David Grossman & Associates and The Grossman Group Title CEO of The Grossman Group Awards PR Week Boutique Agency of the Year (2003) and Small Agency of the Year (2007) Books You Can't NOT Communicate 2 | ||
David Grossman is the founder and CEO of The Grossman Group, a Chicago-based strategic leadership and internal communication consulting firm.
Contents
Early career
In 1999 David Grossman was appointed to the board of the Public Relations Society of America Chicago Chapter. He was a communications director for McDonald's when he left to found the communications firm David Grossman & Associates (later named DG&A, now called The Grossman Group) in 2000.
David Grossman & Associates
DG&A brought in $558,384 in revenue its first year. The following year the revenue of the company had more than doubled and landed 32 clients including McDonald's, Exelon, the Chicago Museum of Science and Industry, and Munich Trade Fairs North America. Grossman and the core team of the agency trademarked the term Thought Partners, using it to refer to their positions in the group. In 2003 DG&A was voted the PR Week Boutique Agency of the Year and then the PR Week Small Agency of the Year in 2007. In 2006 the firm had added two new departments: "leadership communication" and "business consulting", alongside its core business dealing with internal communications.
The Grossman Group
He has since changed the name of the company to The Grossman Group, a communications consultancy which focuses on organizational consulting, strategic leadership development, and internal communications. It also releases surveys of company employees and management In 2012 a Grossman Group study of Fortune 1000 management and employees entitled Enough Already! Stop Bad Email, researched by LCWA, discovered that middle managers will spend up to 100 hours each on irrelevant email annually, translating into 2.5 weeks worth of work. Grossman has stated that the number one reason for employment longevity is the quality of an employee's direct supervision and management. One of the things he has said is most important to this is clear communication between the company and employees as to how company changes will affect various departments, especially from direct supervisors. The Holmes Report named the Grossman Group Employee Communications Agency of the Year in 2010, as well as a 2012 silver sabre award finalist in the Thought Leadership in PR category, and 2012 gold sabre award for its employee communications work with Accor North America.
Publishing and other media
Grossman has been a contributor to The Chicago Tribune as well as being an interviewee for articles in the newspaper regarding technology trends in the workplace like the use of e-mail communication or phones during meetings. Other publications that have interviewed him include The Globe and Mail. He is the author of the 2010 book You Can't NOT Communicate, which has been quoted by publications including CBS MoneyWatch. It was also the recipient of a gold award in the Networking category by the Axiom Business Book Awards. In 2011 he released the follow-up book You Can't NOT Communicate 2.