David George Freeman (born 18 June 1984) is an Australian business owner, entrepreneur, skydiver and coconut specialist. His most well-known venture has been the creation of the FMCG brand H2Coco, known for its three product lines; H2Coco Coconut Water, H2Coconut Oil and Cocoespresso.
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Freeman illustrated his passion to become an entrepreneur at an early stage, his first business venture was a small marketing & events company which led him to develop an interest in the Sydney hospitality industry where he was offered the opportunity to invest into several bars and restaurants. He also started to develop an interest in construction through working with a project manager learning that management; development & leadership became his key strengths.
Freeman started to research the development of H2Coco in 2009 and launched the brand in 2010, having won various awards for its innovative approach to FMCG.
Early life
Freeman was born in Sydney, Australia, the middle child of three children of Georgina McLoughlin (Born 4 April 1957), a former orthoptist and small business owner, and George Freeman (22 January 1935 – 20 March 1990), a race-horse bookmarker, whose father was a doctor in Sydney.
Freeman was educated at Scots College, an elite prep school in Rose Bay, Sydney. He then continued to study Architecture at St George College.
Hospitality businesses
The Backroom Sydney
In April 2011, Freeman entered a joint venture with friend Raul Gonzales to open a 1950s-style basement bar, loosely modelled on chic New York City hotspots with hopes to change the face of the Kings Cross - and greater Sydney - through his venture.
Sealed behind a mysterious Acme Bookstore façade on the Kings Cross strip The Backroom was a unique venue designed for a distinct clientele – only those who are aware of its existence. 1950’s film noir influences the interior aesthetic with the brooding detective and the femme fatale noteworthy characters within the designed space. According to interior designer Kristie Paul of inochi design studio, David had a long list of quirky ideas.
The Backroom was host to a series of international superstars, with names as big as Calvin Harris, Snoop Dogg and Justin Bieber partying there and the likes of Brodinski and Rudimental stopping by for impromptu late night sets.
In September, 2014, seven months after the NSW Government implemented their controversial lockout legislation, The Backroom Sydney, were forced to close its doors.
The Brooklyn Social
Coconut ventures
Lara Bingle was brand ambassador in 2012 and 2013.
Kyle Sandilands is a key investor in H2Coco Pty Ltd.