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Daniel Wellington is a Swedish watch company. It was founded in 2011 by Filip Tysander. Daniel Wellington watches are known for their elegance and minimalist style. They have also nylon NATO straps, but they come with leather straps too.
The watches are manufactured in China. The quartz movement is made by Miyota, a Japanese company.
The manufacture has known a quick and remarkable success, especially through a special digital strategy and an important presence on social networks like Instagram which get more than 2.4 millions subscribers.
The watches come in many styles from felt bands to leather bands, there are a variety of color schemes that can be selected with the chosen band. The "DW" classics are the black leather band and brown leather band with gold or silver accents, the nato straps comes with a range of colors from pink and navy to green, white and blue.