Released November 5, 2014 Genre R&B, dance Label Rhythm Zone | Recorded 2014 Length 6:37 | |
Format Digital Single, CD+DVD (Fanclub only) | ||
"Dance In The Rain" is an R&B/pop single by Japanese singer-songwriter Kumi Koda. It received a worldwide release as a digital single and only received a physical release to her official fan club.
Contents
The music video became the very first 360º VR music video to be compatible with the Oculus Rift.
Information
Dance In The Rain is Japanese R&B-turned-pop artist Kumi Koda's fifty-eighth single. While the single was given a worldwide digital release, it was only released physically to her fan club. The physical single release carried the making-of for Dance In The Rain, which was not released publically. Due to the limited release, it did not chart on Oricon.
The single became the first single with its music video released for the Oculus Rift, utilizing 360º virtual reality. The music video was released coupled with the release of the Oculus Rift during the live promotional event in London. The production of Dance In The Rain was revealed in Tent London, an art festival held in London in 2014. The virtual reality music video was highly appreciated by the Londoners, with the music video climax standing out at the art festival.
The music video utilized three-dimensional sound effects, along with complete immersion.
Charting
Dance In The Rain became Koda Kumi's first single since the creation of the Billboard Japan Hot 100 chart not to chart; however, it peaked at #54 on the Adult Contemporary Airplay chart.
Music Video
The music video for Dance In The Rain was directed by Masaki Yokobe a.k.a. YKBX, styled by Misha Janette, and was the first music video to be filmed for 360º virtual reality, compatible with the Oculus Rift.
On avex's official YouTube, a preview of the music video compatible with the Oculus Rift was uploaded. In the video, viewers could use the 360º view to rotate the camera and look at the video and set. At the end of the preview, Kumi walked out to promote the Oculus Rift and it's 360º compatibility.