Type of business Private Available in English | Type of site News and Entertainment | |
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Founded August 2008; 8 years ago (2008-08) Headquarters Boston, Massachusetts, United States Key people Elizabeth Jordan Carr (Managing Editor) | ||
Dailybreak is a content website similar to Playbuzz that provides listicles, quizzes, trivia, and other similar articles designed for users to read in quick bursts. The site offers its users points to complete these articles, which can be redeemed for prizes or to purchase raffle tickets for gift cards and similar items.
Contents
Origins
Dailybreak began life in 2008 as CampusLIVE, a service developed by University of Massachusetts, Amherst.[1] CampusLIVE was created as a way to connect students to all of their on and off campus resources and as a means to help brands more effectively engage with the difficult-to-reach college student demographic. CampusLIVE created customized homepages for well over 200 college campuses across the US. The company achieved revenue by taking the traditional advertising model and turning it into interactive challenges. "Challenges" were built in the form of online content, games, and quizzes for users to complete. These challenges could then be embedded to a brand's website, Facebook page, or other online home. The service enjoyed moderate success, with users reportedly completing an average of upwards of 20 challenges a month.
Rebranding and Dailybreak.com
In 2012, after realizing that it’s audience had grown beyond the college student, CampusLIVE rebranded as Dailybreak. Dailybreak expanded to serve moms, young professionals, and even high-school students. Later on in that year, the company reported reaching 10 million consumers and having run advertising with brands such as McDonald's, Anheuser-Busch, Dunkin' Donuts, and Microsoft. Dailybreak later formed a strategic partnership with Connelly Partners, a Boston-based full-service marketing agency.
Points and prizes
While the content featured on Dailybreak is similar in style and tone to that found on BuzzFeed, Huffington Post, or similar sites, the big distinguishing feature is the economy built in to Dailybreak's website. Users can create accounts and earn "points" for completing trivia, quizzes, and lists. These points can then be redeemed in the site's online store for prizes such as gift cards, magazine subscriptions, and other small items. Prizes can either be bought directly or are sold via raffle for which users can purchase tickets.
Gamification
Dailybreak also makes extensive use of gamification. Users earn points, and can also unlock "badges" for completing certain accomplishments on the site. Some badges offer additional bonus points, while some simply provide users with "bragging rights."
Audience and impact
Dailybreak’s audience has grown both in scope and in volume since its formation. The site now reaches an average of 25 million users each month and has run campaigns with the likes of SC Johnson, JC Penny, Denny’s, Chevy and more.