City Makati City Affiliations 2nd Avenue | Branding 2nd Avenue on RJTV | |
Slogan Your Lifestyle and Entertainment Channel
Where Characters Get Delightfully Real. Channels Analog: 29 (UHF)
Digital: DWCP-TV 22 (UHF) (ISDB-T test broadcast)
Virtual: 99.22 (LCN) Owner Rajah Broadcasting Network | ||
RJTV 29 (DZRJ-TV) is a UHF, free to air television station of Rajah Broadcasting Network, Inc., a broadcast company owned by long-time guitarist/musician Ramon "RJ" Jacinto. RJTV currently serves as an affiliate of Solar Entertainment Corporation's all-female lifestyle channel 2nd Avenue. This station's broadcast facilities are located at the Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Ground Floor, Worldwide Corporate Center, EDSA cor. Shaw Boulevard in Mandaluyong City (which operates as the station's playout facility), with transmitter at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City province of Rizal. RJTV broadcasts daily from 6:00 AM to 1:00 AM.
Background
RJTV 29 began its test broadcast in April 1993, with station produced programming which was an entertaining mix of music oriented shows, local news, talk show, and the very first local Home TV Shopping program.
On July 3, 1995, RJTV 29 went into niche programming and timeless television series, shopping and animation programs for children. At the time, the target market was kids during the day, and baby boomers at night. In 1997, due to the emergence of UHF competitors such as Studio 23 and CTV-31, RJTV 29 went from traditional TV programming to specialized programs such as direct response companies and religious sectors. RJTV 29 recognized the advent of specialized television – niche markets that identify specific needs of certain sectors.
On January 1, 2008, as a result of a blocktime agreement of Solar Entertainment Corporation with various terrestrial networks, RJTV has started carrying shows from Solar's 2nd Avenue.
On September 9, 2012, RJTV stops broadcasting together with 3ABN/Hope Channel Philippines Channel, way though it is still broadcasting via cable networks only. It was found out that this station is upgrading its transmitter and somehow returned on-air at exactly 6am on November 21, 2012.
In 2015, DZRJ-TV began to use the Solar-owned transmitter tower located near Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City province of Rizal, sharing transmission with Solar's subsidiary, Southern Broadcasting Network. Its aim is to provide a clearer and better signal reception and is used to broadcast SBN and RJTV both in analog and digital.