City Los Baños Branding LBFM 97.4 Frequency 97.4 MHz | Broadcast area Laguna Slogan Local, Loud, and Proud First air date 1964 | |
DZLB-FM (97.4 MHz Los Baños) is a radio station owned and operated by the University of the Philippines Los Baños - College of Development Communication. Its studio and transmitters are located in the DZLB Broadcast Studio of UP Los Baños College, Los Baños, Laguna. It is the premiere college radio station in the Philippines. It started operation in the mid-90s.
Its programming includes music programs and talk shows. Broadcasts are done from Monday to Friday, 3:00pm to 7:00pm. Broadcast free during breaks between semesters. It also serves as the community radio station of U.P. Los Baños and other neighboring communities.
The station is under the direct supervision of the Department of Development Broadcasting and Telecommunication (DDBT) of the College of Development Communication. The station's broadcast team consists of volunteer student broadcasters from student organizations The UPLB Jocks and some members of the UP Community Broadcasters' Society.