City Iloilo City Slogan "Just the Rite Rock" | Branding 92.3 Easy Rock Iloilo Frequency 92.3 MHz | |
Broadcast area Iloilo, Antique, Capiz, parts of Negros Occidental and Negros Oriental First air date 1992 (as Showbiz Tsismis)
1999 (as YES! FM)
May 14, 2009 (as WRocK)
July 1, 2009 (as Easy Rock) | ||
DYST-FM, under the brand 92.3 Easy Rock Iloilo, is a music FM station owned by Cebu Broadcasting Company (a wholly owned subsidiary of Manila Broadcasting Company) in the Philippines and manage by RVV Broadcast Ventures in Iloilo. Its studio is located at Kahirup Bldg., Guanco Street, Iloilo City, along with their sister station Love Radio Iloilo DYMB 97.5.
History
DYST was inaugurated by Pacific Broadcasting Systems in 1992 as Showbiz Tsismis Nationwide in Miag-ao, Iloilo in the southern part of Iloilo. Its live feed from Manila is the first showbiz oriented FM station in the Philippines that time.
In 1999, It was rebranded as Yes FM Iloilo. And moved its location in Jaro Plaza, Iloilo. It competed with its mother station DYMB-FM 97.5 Love Radio with their top DJ's and new style of mass style radio station with a little bit modern way. But after two years it was returned to Love Radio spot as the number one station in Iloilo City.
2002, Yes FM Iloilo, it went to full automation without any DJs any mid-end pop music format and at the same time, moved to its mother station DYMB-FM 97.5 studio in Guanco Street. There music more class B & C (middle class listeners).
May 14, 2009, DYST-FM was sold to Cebu Broadcasting Company & rebranded to 92.3 WRocK The Heart of Lite Rock. WRocK Iloilo plays lite rock and alternative and some rock genre. This is in line to change strategy instead to two pop stations in the same network, they will compete with other genre to have the maximum rating from other competition pop station in Iloilo.
July 1, 2009, It was formally rebranded again to 92.3 Easy Rock Iloilo, Just the Rite Rock. Its format is lite rock, lite jazz, easy listening and doo wop station without any DJ's from sun up to sun down.
92.3 Easy Rock Iloilo is fully automated with less recorded announcements and more lite music.