City Cebu City Frequency 639 kHz | Branding DYRC Radyo Cebu First air date 1940 | |
Broadcast area Central Visayas, parts of Northern Mindanao, Zamboanga del Norte, Surigao del Norte, Leyte, Butuan, and Cagayan de Oro
Worldwide (Online) Slogan "Nag-Una sa Sugbo!" (The Leader in Cebu!/Nangunguna sa Cebu!)
"The Voice of Cebu"
"Naglilingkod Sa Pagbabalita" | ||
DYRC Radyo Cebu 639 kHz is an AM station owned by Pacific Broadcasting Systems and operated by Manila Broadcasting Company in the Philippines. The station's studio is located in the 3rd floor of the Doña Luisa Building, Fuente Osmeña, Cebu City and transmitter is located at Brgy. Tangke, Talisay, Cebu. along with its sister stations DYXR, DYHR, DYBU and DYTS.
History
The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC in 1929 by the Radio Corporation of the Philippines, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC.
After World War II, the Elizalde family bought all Heacock stations. This gave birth to the Manila Broadcasting Company.
KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company. DYRC was the pioneered AM station in Visayas and Mindanao. Genie Peralta Vaminta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Cong. Tony Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Secretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane paredes, among others. Star cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase.
In 1999, went under new management (as part of a new business module wherein stations were operated by radio partners) by Padayon Pilipino Media Consultancy Services Inc. and changed its call sign to DYXR. Thus, DYRC was closed and a new name was launched.
Under new management, the station became Aksyon Radyo, together with all local AM stations under MBC. The station was previously located at Brgy. Tangke, Talisay City.
On September 21, 2010, MBC came back its legendary call sign, DYRC – Radyo Cebu. As part of its 70th anniversary, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) went back on the air lanes with its studio located at the Unit 301 Doña Luisa Building, Fuente Osmeña, Cebu City. Aside from the return, DYRC will adopt its mother company DZRH's "Operation Tulong" which they will be named "Dangpanan" here, a program that will offer free medical, dental and legal services to the needy; as well as a music format on Sundays.
Recently, in the wake of the canonization of Pedro Calungsod, DYRC relaunched in a temporary basis as "DYRC: Radyo Calungsod". Also, DYRC adopt DZRH's Slogan, "Naglilingkod sa Pagbabalita".