City Roxas City Branding Radyo Budyong Roxas First air date 1981 | Broadcast area Capiz Frequency 1296 kHz | |
Slogan Ang Tingog sang Capizeno!! | ||
IBC Radyo Budyong Roxas (DYJJ-AM 1296 kHz Roxas City) is an AM station owned and operated by Intercontinental Broadcasting Corporation in the Philippines. DYJJ-AM studio is located at Barangay Baybay, Arnaldo Boulevard, Roxas City.
History
IBC-DYJJ Radyo Budyong was established in Roxas City on April 1, 1981. It is one of the three provincial stations in the Visayas owned by Intercontinental Broadcasting Corporation (IBC-13), a broadcast corporation then owned by the late Philippine Ambassador Roberto Salas – Benedicto (popularly known as RSB for his employees whom they considered as very supportive of their plight especially in terms of their benefits).
Shortly after the EDSA revolution in 1986, IBC-13 was among the properties surrendered by Benedicto to the government as part of the compromise settlement before he was allowed to return to the country. IBC-13 was considered part of the so-called “ill-gotten wealth” purportedly amassed by Benedicto, an alleged “Marcos crony.”
During IBC “glorious days” especially in the early 70’s and 80’s, DYJJ was among the most favorite radio stations in Roxas City especially in the absence of FM stations and cable TV. IBC-DYJJ, with the prominence of its television counterparts in Iloilo (IBC-TV12) and its relay station in Roxas City (TV-2) enjoyed publicity and preference among Capizenios.
However the instability of its leadership due to massive organizational changes and visions has brought havoc on its local operation. Shaky leadership and sudden changes of decision-makers at the central office contributed a lot on the deterioration of DYJJ for nearly two decades.
In 2004, DYJJ regained its strength when its tower was erected, its programming computerized and several positive structural changes and corporate policies were introduced. But due to its vintage radio transmitter, DYJJ audio output has been a very big problem not only on its programming but also its financial viability.
DYJJ programs were designed to be public service-oriented. It is also packed with hard news, straight commentaries and musical programs. Constant interaction with the public on relevant issues is given preferential attention on its public-affairs programs.
One of DYJJ's most popular programs is Budyong Kapehan. A radio-TV talk show production wherein talking points centered on governance, political issues, public policies, current news and community scenarios. It is also the pioneer in radio and Cable TV broadcasting in Capiz.
DYJJ had 7 station managers (including 2 OIC's) since it began its operation in 1981. They were: Lydia Depalobos – Station Manager (1981- 1986) Mera Tumlos – Yngcong – Station Manager (1987-1995) Dominique Hosalla – Station Manager (1996-1998) Noel Bergantinos – OIC (1998-1999) Bobby Rodriguez – Station Manager (1999- 2003) - Jun Arbolado – Station Manager (2003 to 2007) - Rexam Laguda - Station Manager (2007 to present).