City Davao City First air date 1988 | Branding Wild 92.3 WT | |
Broadcast area Davao City, Davao Region Slogan Mas Guwapo jud ang Music sa Wild ba?
Music is Simply Better Frequency 92.3 MHz (also on HD Radio) | ||
DXWT (92.3 FM), branded as Wild 92.3 WT,is the flagship FM station of UM Broadcasting Network in the Philippines. The station's studio is located at the UMBN Broadcast Center, Ponciano Reyes Street, Davao City.
Profile
DXWT-FM is the flagship FM station of UMBN, popularly known as "Wild FM". Established in 1988, about two years after the "EDSA People Power Revolution", DXWT-FM is formatted as Contemporary Hit Radio-Dance (CHR-DANCE), capitalizing on Dance Re-Mixes and the so-called EPs (Extended Play), normally played only in Disco Clubs. Wild FM transformed radio programming by putting these re-mixes and EPs in 20-minute un-interrupted non-stop sweeps over the airwaves. Wild FM also revolutionized radio promotions and events by organizing Street Discos and Disco sa Barangays. In less than a year, Wild FM became no. 1 in Davao City, and a by-word in the industry.
In 2009, the station changed its branding to Wild 92.3WT. It now targets the A, B and C market. In 2010, 92.3WT became the first radio station in Mindanao to begin broadcasting via its HD Radio technology. Today, Wild FM remains a vital force in the industry, enjoying the steady support of both the listeners and advertisers, as Mindanao's dance outlet.