Girish Mahajan (Editor)

DXVM

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City
  
Cagayan De Oro

Slogan
  
Ang Bestfriend Mo!

First air date
  
November 1, 1976

Broadcast area
  
Misamis Oriental

Frequency
  
99.1 MHz

Branding
  
99.1 iFM Cagayan De Oro

DXVM, broadcasting as 99.1 iFM Cagayan De Oro, is a music FM radio station owned and operated by Radio Mindanao Network in the Philippines. Considered to be the first FM Station in Cagayan De Oro and in the Northern Mindanao area. The station's studio and transmitter is located at Don Apolinario Velez corner Echem streets, Cagayan De Oro.

History

  • On November 1, 1976, RMN operated its first FM Station branded DXVM-FM 99.1. Its format was Contemporary Hit Radio & Pop music. It catered to C & D market.
  • In 1986, the station was reformatted as Smile Radio 99.1 "The Voice of Music".
  • In 1999, it was reformatted again as 991 VMFM "Live it Up!". Its format was CHR format.
  • On August 28, 2002, it changed its name to 99.1 iFM & catered to class B although it stuck to C & D market. 99.1 iFM almost has the same format with all the other iFM stations nationwide.
  • In 2013, in an all out effort to regain airwave supremacy, 99.1 iFM reinvented itself once more. With extreme pressure from management, all iFM stations are now gearing up to a more localized approach thus eventually coming up with local tagline and programs. As of this writing iFM is now using the slogan "Permanente!".
  • On November 9, 2015, iFM and provincial stations launched its new logo and slogan, "Ang Bestfriend Mo!"
    • Further information: i-FM stations

    References

    DXVM Wikipedia
    (Text) CC BY-SA