City Davao City Branding Oomph! Radio 97.1 | Broadcast area Davao Region Frequency 97.1 MHz | |
Slogan Sarap Pakinggan!
Nice Paminawon! (Nice to listen to) First air date 1993 (as UR 97, first iteration)
2010 (as Mango Radio UR97)
January 2015 (as Oomph! Radio, first iteration)
May 2016 (as UR 97, second iteration)
July 2016 (as Oomph! Radio, second iteration) | ||
DXUR, currently branded as Oomph! Radio 97.1, is a music FM radio station owned by Viva Live, Inc. in the Philippines. The station's studio is located at Unit 49, 4th floor of Landco Corporate Center Bldg., J.P. Laurel Avenue Bajada 8000 Davao City and it's transmitter located at JP Cabaguio Ave., Agdao, Davao City. It is the second FM station of the Del Rosario's Viva group, and the first in the Mindanao region.
This station is manned by jocks, most of them who used to work with the defunct Mix FM. Before its current brand, it was known as Ultimate Radio UR97 and in 2010 as a Christian Contemporary music station Mango Radio UR97 prior to Viva's acquisition. In May 2016, Viva Live briefly dropped the Oomph Radio brand and rebranded it again as UR 97 (though the station still plays current Top 40 and OPM hits, they also include classic hits of the 70s, 80s and 90s to their playlist). However in July 2016, Viva Live brought back the Oomph Radio brand and its Top 40/OPM format.